First Year Design Brief: Fall 2016 - Cupcake of the Month

Design Brief: Project one, first year 

“Cupcake of the month 

subscription service”

Cupcake of the month:
Suggestion for Feb.

You are beginning the “cupcake of the month subscription service” project. This is where you will be informed of the general process and initial deadline projection of the project. This project incorporates the realistic standard flow of a typical graphic design presentation in a studio setting or an advertising agency.

The first segment is the branding / design phase, where the group will be completing their concept and branding of the promotion for your cupcake bakery.  This phase must be COMPLETE by Wednesday, Oct. 12th.

The second phase will be the promotional products design phase. The group members will divide their efforts to complete the following:

•         Delivery vehicle design
•         Paper / disposable goods: transportable items for delivery truck
•      Promo menu
•         Uniforms for delivery staff members - 
•      "cupcake mascot" for kid's birthday party delivery

This phase must be COMPLETE by Wednesday, Oct. 18th  ^{We will be changing seats again on this date, so you will no longer be seated with your teammates. That will make your communication strategies very important in terms of using an "online method".}

The third phase is the promotional BILLBOARD CAMPAIGN! This will include 4 seasonal promotions. 
 This phase must be COMPLETE by Wednesday, November 2nd.

The fourth phase is possibly website development and (for sure) an app. This phase must be COMPLETE by Wednesday, November 16th

The fifth phase is development of script and presentation.  This phase must be COMPLETE by Wednesday, Dec. 7th

The final phase is rehearsal and polishing your presentation. This phase must be COMPLETE by Friday, Dec. 9th

The presentation date will be determined by how well things are going on Friday the 9th. We will have a run-through for practice early the next week, and then we will present. This will be finalized on Dec. 9th.