Final Design Brief: Food Truck Concept and Design

You are beginning the “Food Truck” project today. This is where you will be informed of the general process of the project. It has a similar format to certain cooking programs such as Chopped or Iron Chef, and incorporates the standard flow of a graphic design presentation.

There will be three segments to the program for each group, leading to a total of three presentation phases.

The first segment is the presentation phase, where the active group will be verbally presenting their food trucks and the idea behind their entire concept. This will be referred to as the presentation aspect of the program. There will be need to be different aspects of the presentation including specific content [i.e. tell us about the type of business this will be (concept of the truck), convenience aspect, show us the designed style of food truck exterior and menu design for the truck, any promo items associated with the truck, uniforms for the truck workers, packaging for walk away items, etc.]

The second phase will be the food service phase. Each member of the group will provide a small sample of a "representative dish" from their truck concept.  As the dishes are placed in front of  the student judges, and as they eat the samples, the presenter will describe their dish and elaborate on it. You will be evaluated on Taste, Presentation/Styling, Creativity/Originality, and the official dish's Description (copywriting) and the verbal delivery effectiveness. After describing the dish and after the student judges have finished your sample dish, we will move on to the next phase.

The third phase is the conclusion where the active group will wrap up their presentation with any finishing comments. This is the time in the script where the most "wow-tastic" presenter in your team may do WHATEVER they want to sell the truck, food, concept and idea. It is likely the most important part of the presentation of the project because it is what will stick in the minds of the students who will then vote in the conference room for whatever truck they most believe in.

The due dates are outlined below:
Presentation phase materials must be ready - Fri., May 12th
Food service ideas must be submitted by - Tues., May 16th
Script must be completed by - Thurs., May 18th
Visuals all in the final format you choose completed by - Fri., May 19th
Conclusion rehearsals on - Mon., May 22nd
Full rehearsal on - Tues., May 23rd
Presentation on - Wed., May 24th

Spring 2017: Advanced Class Demo Presentation

Design by former students at Pavlov Visuals:
Ryan Sprague and Calvin Sprague

You are beginning the “miniature box store” project. This is where you will be informed of the general process and initial deadline projection of the project. This project incorporates the realistic standard flow of a typical graphic design presentation in a studio setting or an advertising agency.

The first segment is the branding / design phase, where the group will be completing their concept and branding of the promotion for your mini box store concept.  This phase must be COMPLETE by Wednesday, January 25th.

The second phase will be the promotional products design phase. The group members will divide their efforts to complete the following:

•         Delivery design (vehicle? drone delivery? concierge? something else?)
•         Paper / disposable goods: transportable items for delivery truck
•      Promotional items
•         Uniforms for delivery staff 

This phase must be COMPLETE by Wednesday, Feb. 1.

The third phase is the promotional BILLBOARD CAMPAIGN! This will include 4 billboard concepts. 
 This phase must be COMPLETE by Wednesday, Feb. 8.

The fourth phase is possibly website development and (for sure) an app. This phase must be COMPLETE by Wednesday Feb. 15 

The fifth phase is development of script and presentation.  This phase must be COMPLETE by Wednesday, Feb. 22

The final phase is rehearsal and polishing your presentation. This phase must be COMPLETE by Monday, February 27

The presentation date will be determined by how well things are going on Monday. We will have a run-through for practice, and then we will present. HOPEFULLY IT WILL BE TUESDAY, FEB. 28th!

Target Express Wall Mural that was done by one of my former students: Calvin Sprague

First Year Design Brief: Fall 2016 - Cupcake of the Month

Design Brief: Project one, first year 

“Cupcake of the month 

subscription service”

Cupcake of the month:
Suggestion for Feb.

You are beginning the “cupcake of the month subscription service” project. This is where you will be informed of the general process and initial deadline projection of the project. This project incorporates the realistic standard flow of a typical graphic design presentation in a studio setting or an advertising agency.

The first segment is the branding / design phase, where the group will be completing their concept and branding of the promotion for your cupcake bakery.  This phase must be COMPLETE by Wednesday, Oct. 12th.

The second phase will be the promotional products design phase. The group members will divide their efforts to complete the following:

•         Delivery vehicle design
•         Paper / disposable goods: transportable items for delivery truck
•      Promo menu
•         Uniforms for delivery staff members - 
•      "cupcake mascot" for kid's birthday party delivery

This phase must be COMPLETE by Wednesday, Oct. 18th  ^{We will be changing seats again on this date, so you will no longer be seated with your teammates. That will make your communication strategies very important in terms of using an "online method".}

The third phase is the promotional BILLBOARD CAMPAIGN! This will include 4 seasonal promotions. 
 This phase must be COMPLETE by Wednesday, November 2nd.

The fourth phase is possibly website development and (for sure) an app. This phase must be COMPLETE by Wednesday, November 16th

The fifth phase is development of script and presentation.  This phase must be COMPLETE by Wednesday, Dec. 7th

The final phase is rehearsal and polishing your presentation. This phase must be COMPLETE by Friday, Dec. 9th

The presentation date will be determined by how well things are going on Friday the 9th. We will have a run-through for practice early the next week, and then we will present. This will be finalized on Dec. 9th.

First Year Creative Brief | Carnivore's Cavern

Design Brief: Project one, first year 

"Carnivore's Cavern"

You are beginning the “Carnivore's Cavern” project. This is where you will be informed of the general process and initial deadline projection of the project. This project incorporates the standard flow of a graphic design presentation.

The first segment is the branding / design phase, where the group will be completing their concept and branding.  This phase must be COMPLETE by Wednesday, March 22nd.

The second phase will be the advertising / physical products design phase. The group members will divide their efforts to complete the following:

·         Schematic drawing of the restaurant - Deadline is Friday, March 31st

·         Packaging for the "to go" products, bumper sticker promo - Deadline is Monday, April 3rd

·         Additional marketing promo materials of your group's creation - Deadline is Tuesday, April 4th

·         Menu design - Deadline is Friday, April 7th

·         T shirt designs and other giveaway items - Deadline is Friday, April 7th

The third phase is website development and an app for the restaurant. This phase must be COMPLETE by April 14th

The fifth phase is script development and presentation.  This phase must be COMPLETE by April 19th

The final phase is rehearsal and polishing presentation. This phase must be COMPLETE by April 26th for rehearsal 

Presentation: date is Thursday, April 27th